The internet has a graph of information.
Social networks created a graph of people.
Commerce platforms created graphs of products, merchants, reviews, and transactions.
The agent era will need a graph of services.
Most real-world work is not just a search result or a transaction. It is a service interaction: find someone, verify them, contact them, explain context, agree on terms, coordinate timing, complete the job, resolve issues, and remember what happened.
Today, that process is fragmented.
A plumber, airline, insurer, clinic, cleaner, bank, delivery company, government agency, or marketplace each lives in its own system. Identity, trust, availability, pricing, permissions, history, and outcomes are scattered across calls, messages, apps, emails, forms, and human memory.
Agents will expose how broken this is.
It's a given that more and more people will use agents to do work for them. These agents need to know which services are trusted, how to reach them, what context to carry, what permissions apply, what happened before, and whether the outcome was good.
That is the Service Graph.
Not just a directory of businesses. A living layer of identity, trust, context, delegation, reachability, reputation, and fulfillment across real-world services.
We believe this becomes one of the most important infrastructure layers of the agent era.
When agents act, services need to be found, trusted, bought, coordinated, and delivered differently. The Service Graph is how that world starts to organize.
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